Via: designyoutrust
Monday, June 17, 2013
Samsung To Give Away 1 Million Copies Of Jay-Z's New Album
As the Miami Heat faced off against the San Antonio Spurs in Game 5 of the NBA finals Sunday night, a curious TV ad aired near the end of the second quarter featuring rap star Jay-Z in a studio, riffing with a cast of characters including producer Rick Rubin and artist Pharrell Williams. At one point, a member of the posse is shown taking notes on a tablet device. More than two minutes into the three-minute video Samsung Electronics Co. 005930.SE -0.29%’s tagline flashes across the screen: “The Next Big Thing.”
The connection: Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month. (Recipients won’t be able to share it until the official release date.)
Read More Here/Via: blogs.wsj
Subscribe to:
Posts (Atom)